Glossary
C3 - Concise-Compelling-Credible
The pitch test: repeatable in one minute, urgent and clear, and checkable against sources.
P3 - Performance P.I.T.C.H. Platform
The platform that scores and matches investors with the P.I.T.C.H. method.
CP3
A combination of C3 and P3.
CP3 Pitch
Provides 3+ changes to pitch to investors using the structured CP3 program.
Cohort
No more than 10 companies in one arena, presented in one session.
Arena
The sector a cohort is built around, such as pharma and therapeutics, fintech or AI-forward technologies.
P.I.T.C.H. score
The Higgins 100-point fit score: Positioning, Investment capacity, Traction/stage, Contactability, Heft.
Tier
A grouping of investors by P.I.T.C.H. score that sets who to approach first.
Ranking cards
Prompts that appear while a video plays and ask the investor to rate the pitch.
Interest card
The last card: "I am interested in receiving more information about the potential of investing in this company or similar."
Data room
A secure folder set where a company stores diligence documents, opened to investors by NDA.
NDA gate
The step where an investor signs a non-disclosure agreement before data-room access.
Dean's List
The Higgins AI investor-matching tool at deanslist.us.
Readiness gate
The point at which no Critical fix is left and the company may record its pitch.