CP3PITCH

Step 4 · Cohort and live session

A cohort holds no more than 10 companies in one arena. Investors are invited to the arena they follow, then each company's recorded pitch is played, followed by live Q&A.

Arenas

Each cohort is built around one area of interest so every investor in the room came for that arena.

Run of show

Each company gets a 5 to 7 minute recorded pitch and up to 5 minutes of Q&A. Ten companies back to back is a long sitting, so sessions are split into blocks.

PartTimeWhat happens
Video5 to 7 minThe company's recorded pitch plays. Ranking cards pop up for investors.
Q&AUp to 5 minCompany attendees answer questions led by the Higgins team and the investors.
ChangeoverAbout 1 minNext company.
BreakAbout 10 minAfter each block of about 4 companies.

With a 6-minute video, 5-minute Q&A and 1-minute changeover, one company takes about 12 minutes, so a block of 4 runs about 48 minutes.

What the investor sees: ranking cards

While a video plays, cards ask the investor to rank specific things about the presentation. The last card asks: "I am interested in receiving more information about the potential of investing in this company or similar." Those answers drive the interest list and follow-up.

Ready to pitch?

See the current Higgins AI holiday offers, or ask the Higgins Bot a question in the corner of the screen.

See the Special Deal How the P.I.T.C.H. process works