What is the CP3 Pitch platform?

CP3 is a combination of C3 (Concise, Compelling, Credible) and P3 (Performance P.I.T.C.H. Platform). C3 builds the pitch and P.I.T.C.H. matches it to the best investors.

C3 stands for Concise, Compelling, Credible: repeatable in one minute, urgent and clear, and checkable against sources.

How does P.I.T.C.H. match investors?

It scores each investor from 0 to 100 on Positioning, Investment capacity, Traction/stage, Contactability and Heft, then assigns a tier.

The CP3 Pitch platform

CP3 = C3 + P3. C3 makes the pitch worth acting on. P3 finds the investors most likely to act on it. First you build the pitch with C3, then you match it to the right investors with P.I.T.C.H.

Part 1

C3: Concise · Compelling · Credible

C3 is the structure every CP3 Pitch video and deck is built and scored against. Investors decide quickly, so the pitch has to pass three tests.

Concise

Repeatable in one minute

An investor can say what you do, for whom, and what you are asking for in one sentence after one minute.

One product, one proof point, one ask
Ask stated at the start and at the close

Compelling

Urgent and clear

The need, the timing and the ask are obvious before the investor reaches the end.

Lead with the problem, not the technology
Show why now and why you win

Credible

Checkable against sources

Every number can be traced to a document, and the limits of the evidence are stated before an investor finds them.

Numbers match across every document
Proof, team and traction up front

How C3 is applied

AssessHiggins reviews your deck and executive summary for gaps against the three tests. See Step 2.
Structure the videoA timed 6:00 plan gives each segment a C3 job. See Step 3.
Score itRate yourself 0 to 10 on each test. The recording is ready when all three are 7 or higher.

Structure your C3 video

Part 2

P.I.T.C.H.: get the best match with investors

Once the pitch passes C3, P.I.T.C.H. finds who should see it. Every investor receives a 0 to 100 fit score built from five parts worth up to 20 points each, then a tier so you know who to approach first.

Positioning

How closely the investor's stated thesis, sector and focus match your company and arena.

Up to 20 points

Investment capacity

Whether the investor's typical check size fits the amount you are raising.

Up to 20 points

Traction / stage

Whether the investor backs companies at your stage, with your level of proof.

Up to 20 points

Contactability

How reachable the investor is: a warm introduction, a direct contact, or only a cold channel.

Up to 20 points

Heft

The seniority and decision-making access of the contact, so a conversation can lead to a decision.

Up to 20 points

What a strong match looks like

The investor's thesis fits your arena (Positioning).
Your raise fits their check size (Investment capacity).
They back your stage and your level of proof (Traction/stage).
You have a realistic way in (Contactability).
The contact can make or move a decision (Heft).

Score and tier your own investor list with Dean's List, and read the full method on the Framework page. Scores are directional and are not investment advice.

Together

CP3 = C3 + P3

C3Concise · Compelling · Credible

P3Performance P.I.T.C.H. Platform

CP3The structured CP3 program

C3 improves what investors see. P.I.T.C.H. improves who sees it. The platform runs both through the five steps: register and upload, assess and give feedback, record and quality-check, investor cohort and follow up.

Ready to pitch?

See the current Higgins AI holiday offers, or ask the Higgins Bot a question in the corner of the screen.

See the Special Deal How the P.I.T.C.H. process works